ad444 Privacy Policy — How We Handle Your Personal Data

ad444 is Bangladesh's premier online cricket betting and casino platform, offering sports betting, live casino, slots, crash games, and a full suite of digital gaming products to players across Bangladesh — including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.

We understand that the personal information you share with us is valuable and sensitive . We are committed to handling it with the highest standards of care, transparency, and security. This Privacy Policy sets out in clear, formal terms exactly what personal data ad444 collects, the purposes for which it is processed, the parties with whom it may be shared, the period for which it is retained, and the rights available to you as a data subject.

This policy should be read alongside the ad444 Terms & Conditions, which govern your overall use of the platform. Where there is any conflict between the two documents on a matter of data privacy, this Privacy Policy takes precedence.

If you do not agree with any aspect of this Privacy Policy, you should discontinue your use of the ad444 platform and, if applicable, close your registered account by contacting our support team.

For the purposes of applicable data protection law, ad444 acts as the data controller in respect of all personal data collected through the ad444 platform at https://ad444.io. As data controller, ad444 determines the purposes and means of processing your personal data.

Our designated data protection contact is the ad444 Privacy Team. If you wish to exercise any of your data subject rights, raise a data protection concern, or make a formal privacy complaint, you may contact the Privacy Team through the following channel:

• Email: [email protected] — please use the subject line "Privacy Request" to ensure your message reaches the correct team.
• Platform URL: https://ad444.io
• Support Hours: 24/7 via in-platform live chat; email responses within 48 hours.

ad444 will respond to all verified data subject requests within a reasonable timeframe and in accordance with applicable law. We reserve the right to request proof of identity before processing any request that relates to personal data held in a registered account.

ad444 collects the following categories of personal data in connection with your use of the platform. The specific data collected depends on the nature of your interaction with ad444 — some data is collected from all visitors, while other data is collected only from registered account holders.

ad444 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data unless specifically required by applicable law or regulatory obligation in a particular context.

Personal data is collected through the following mechanisms on the ad444 platform:

• Direct Submission: Data you actively provide when registering an account, completing identity verification, making deposits or withdrawals, setting responsible gaming limits, contacting customer support, or submitting feedback.
• Automated Technical Collection: Data collected automatically as you browse the platform, including IP addresses, device identifiers, browser characteristics, and session activity logs. This collection is facilitated by server logs, analytics tools, and cookies (see Section 9).
• Payment Processors: When you initiate a deposit or withdrawal via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, or BRAC Bank, limited transaction confirmation data is shared with ad444 by the payment processor to verify and record the transaction.
• Identity Verification Services: Where ad444 uses third-party Know Your Customer (KYC) verification services to validate documents submitted during account verification, those services may return a verification outcome and limited identity data to ad444.
• Game Providers: Third-party game studios integrated into the ad444 platform (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) may share aggregated game session data with ad444 for the purposes of game integrity monitoring and dispute resolution.

ad444 does not purchase personal data from data brokers or obtain personal data from social media platforms without your explicit consent.

ad444 processes personal data only where a lawful basis exists for doing so. The table below summarises the primary purposes of processing and the corresponding legal basis for each activity.

Where ad444 relies on consent as the legal basis for processing — most notably for sending promotional communications — you may withdraw that consent at any time by updating your communication preferences in your account settings or by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to the withdrawal.

ad444 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. Personal data is shared with third parties only in the specific circumstances described below, and only to the extent strictly necessary for the stated purpose.

• Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank receive only the transaction data required to execute your requested deposit or withdrawal. These processors operate under their own privacy policies and terms of service.
• Identity Verification Providers: Third-party KYC service providers receive copies of verification documents and identity data solely for the purpose of performing identity checks required during account verification.
• Game Providers: Integrated game studios (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and others) receive a pseudonymous player session identifier and game-related activity data. These providers do not receive your full identity or contact data through the platform integration.
• IT and Platform Infrastructure Providers: Hosting, cloud infrastructure, security, and analytics service providers who support the operation of the ad444 platform may process technical and usage data as data processors acting strictly under ad444's instructions.
• Legal and Regulatory Authorities: ad444 will disclose personal data to law enforcement, financial intelligence units, regulatory bodies, or courts where required to do so by applicable law, court order, or regulatory instruction. In such cases, ad444 will disclose only the minimum data required to comply with the relevant obligation.
• Professional Advisors: Legal advisors, auditors, and other professional consultants engaged by ad444 may have limited access to personal data in the course of providing their professional services, subject to strict confidentiality obligations.

ad444 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. The following general retention periods apply:

• Account and Identity Data: Retained for the duration of your active account relationship with ad444, plus a period of five (5) years following account closure to meet anti-money laundering and financial record-keeping obligations.
• Financial Transaction Data: Retained for a minimum of five (5) years from the date of the transaction in accordance with financial regulation and fraud prevention requirements.
• Gaming Activity Data: Retained for five (5) years from the date of the relevant activity. Responsible gaming records may be retained for longer periods where required by applicable regulation.
• KYC Verification Documents: Retained for the duration of the account relationship plus five (5) years following account closure, or for such longer period as may be required by applicable law.
• Technical and Usage Data: Typically retained for thirteen (13) months from the date of collection, after which it is anonymised or deleted.
• Support and Communications Data: Retained for two (2) years from the date of the final communication in a support thread, except where the communication relates to a formal complaint or legal dispute, in which case it is retained until the matter is fully resolved plus one (1) year.

When data is no longer required for any active purpose and its retention period has expired, ad444 securely deletes or anonymises it in accordance with our internal data disposal procedures. Anonymised data (which cannot be linked back to any individual) may be retained indefinitely for statistical and analytical purposes.

ad444 implements a comprehensive range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security framework includes the following controls:

• SSL/TLS Encryption: All data transmitted between your device and the ad444 platform is encrypted in transit using industry-standard SSL/TLS protocols. Look for the padlock icon in your browser's address bar when accessing ad444.
• Encryption at Rest: Sensitive personal and financial data stored in ad444's databases is encrypted at rest using strong encryption standards.
• Password Security: Account passwords are stored as salted cryptographic hashes. ad444 staff cannot view your password in plain text. We strongly encourage users to choose strong, unique passwords and to avoid reusing passwords across multiple services.
• Access Controls: Access to personal data within ad444's internal systems is restricted on a need-to-know basis. Staff members are granted only the minimum level of access required to perform their job functions.
• Security Monitoring: The ad444 platform and infrastructure are subject to continuous security monitoring, intrusion detection, and vulnerability management processes.
• Incident Response: ad444 maintains a documented security incident response process. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users and, where required by applicable law, relevant authorities, within the timeframes prescribed by law.

While ad444 takes data security seriously and employs robust protective measures, no digital system can be guaranteed to be completely impenetrable. You are responsible for keeping your own account credentials confidential and for notifying ad444 promptly if you suspect any unauthorised access to your account.

ad444 uses cookies and similar tracking technologies (including pixel tags, web beacons, and local storage) to operate and improve the platform. Cookies are small text files placed on your device when you visit a website. They serve a variety of purposes, as described below.

ad444 does not use third-party advertising or retargeting cookies that track your activity across websites other than ad444. You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies will impair or prevent access to the platform. Disabling functional or analytics cookies will not prevent access but may result in a reduced user experience.

As a data subject, you hold the following rights in respect of the personal data that ad444 holds about you. These rights may be exercised at any time by contacting the ad444 Privacy Team at [email protected] with the subject line "Privacy Request".

ad444 will acknowledge all privacy rights requests within five (5) business days and will aim to fulfil them within thirty (30) days. Where a request is complex or numerous, this period may be extended by a further two months, in which case we will notify you of the extension and the reason for it.

The ad444 platform is strictly restricted to individuals who are 21 years of age or older. ad444 does not knowingly collect personal data from any individual under the age of 21. Registration on the platform requires users to confirm that they meet the minimum age requirement, and identity verification procedures are in place to enforce this restriction.

If ad444 becomes aware — through identity verification, a third-party report, or any other means — that personal data has been collected from a person under the age of 21, we will take immediate steps to close the relevant account, refund any eligible real-money balance, and securely delete the associated personal data from our systems.

If you are a parent or guardian and have reason to believe that a minor in your care has registered an account on ad444, please contact us immediately at [email protected] with the subject line "Underage Account". We treat all reports of this nature as urgent and will investigate and respond within 24 hours of receiving your report.

ad444 primarily serves users in Bangladesh and processes the majority of personal data within systems serving the Bangladesh Standard Time zone (BST, UTC+6). However, some of our technical infrastructure providers, game content providers, and specialist service providers operate servers or processing facilities in other countries.

Where personal data is transferred outside of Bangladesh to a third country in connection with the provision of services by a data processor, ad444 ensures that appropriate safeguards are in place to protect the data. These safeguards may include:

• Contractual clauses binding the recipient to data protection standards equivalent to those applied by ad444.
• Transfers to recipients located in countries that are determined to provide an adequate level of data protection.
• Other legally recognised transfer mechanisms as may apply under applicable law.

You may request further information about the specific safeguards in place for any particular international transfer by contacting [email protected].

ad444 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or for any other legitimate reason. When material changes are made — meaning changes that substantially affect the way we handle your personal data or that reduce your rights — we will notify registered users in advance via the platform's notification system or by email to your registered address.

Non-material changes (such as typographical corrections, clarifications that do not alter the substance of any provision, or updates to contact information) may be made without advance notice.

The "Last Updated" date displayed at the top of this page and in the document header always reflects the date of the most recent revision. We encourage you to review this Privacy Policy periodically. Your continued use of the ad444 platform following any update to this policy constitutes your acceptance of the revised terms.

Archived versions of previous Privacy Policy documents are available on request by contacting [email protected].

If you have any questions about this Privacy Policy, wish to exercise any of your data subject rights, or want to raise a concern about how ad444 has handled your personal data, please contact the ad444 Privacy Team through any of the following channels:

• Email: [email protected] — please use the subject line "Privacy Request" or "Data Protection Concern" to ensure prompt routing to the correct team.
• Live Chat: Available 24/7 via the in-platform support widget at https://ad444.io. Average first response time is under five (5) minutes.
• Response Time: Email enquiries are typically answered within 48 hours. Formal data subject requests are acknowledged within 5 business days and fulfilled within 30 days.